NC Digital Limited, trading as Mixgraph (Company No. 16413452) (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services at mixgraph.io.
When you create an account, we collect:
We automatically collect certain information when you use Mixgraph:
We operate a first-party analytics system that records how features are used — page and screen views, sessions, feature usage, and interactions with prompts — to understand what helps DJs and to improve the product. This data is stored in our own infrastructure and is never shared with or sold to third parties, and is not used for cross-site advertising. We use it to compute internal signals (such as a per-account engagement score and how you found Mixgraph) that help us personalise your experience, prioritise support, and decide which features and communications to surface to you.
If you connect your Spotify account, we access:
We use the information we collect to:
We do not sell, trade, or rent your personal information. We may share information:
We implement appropriate technical and organizational measures to protect your data, including encryption, secure hosting, and regular security audits. However, no method of transmission over the internet is 100% secure.
You have the right to:
We use essential cookies to keep you signed in and remember your preferences, and browser local storage for our own first-party analytics — including the persistent device identifier described in Section 2. We do not use Google Analytics. Optional advertising measurement is described below. You can also control cookies and clear local storage through your browser settings.
If you allow advertising measurement, we load Google Ads and OpenAI’s measurement pixel to understand which ads lead to website visits, completed registrations and paid purchases. These providers receive event times, advertising click and cookie identifiers, browser and network information, and purchase amount and currency where applicable. OpenAI’s pixel may also detect contact information you enter on the site and hash it in your browser to match conversions; raw contact details are not sent through this automatic matching. We do not send your DJ searches, library contents, passwords or payment-card details as conversion data.
These tools remain off until you choose “Allow measurement”. We disable advertising personalization in our event configuration. You can decline or withdraw permission without losing access to Mixgraph. Withdrawing stops future measurement; it does not erase data already sent. We remember this browser’s choice for up to 180 days. For provider handling and retention, see Google’s partner-site policy and OpenAI’s privacy policy.
The Mixgraph mobile app for iOS and Android is operated by NC Digital Limited under the same data controller, retention, and rights regime described above (deletion, export, and opt-out — see Section 6). The mobile app collects the following additional data types specific to the mobile experience:
The app requests microphone permission only when you tap the “Identify track” button in Live Mode. Audio is processed entirely on-device by Apple's ShazamKit framework — raw audio is never recorded, stored, or transmitted to Mixgraph servers. Only the recognised track's metadata (title, artist) is sent to our servers to look it up in our catalogue and log the request for catalogue improvements. Live track identification is currently iOS-only.
With your permission, we register an Expo push notification token for your device so we can deliver notifications about Discovery packs, track-request matches, and other account activity. Tokens are stored against your account and used only to deliver notifications. You can disable notifications at any time in your device settings; revoking permission does not affect any other functionality.
For diagnostics and analytics we collect platform (iOS or Android) and app version. We do not collect hardware identifiers such as IDFA, IDFV, Android advertising ID, or MAC address.
We use Sentry (sentry.io) to collect crash diagnostics — stack traces, device model, OS version, and the in-app screen where the error occurred — so we can fix bugs and improve stability. Crash reports are not associated with your account email and we do not intentionally include personally identifiable information in them.
Authentication session tokens and your app preferences are stored locally on the device in the app's sandboxed storage (managed by React Native's AsyncStorage). Session tokens are short-lived and rotate automatically. Logging out or uninstalling the app clears this data.
30-second track previews are streamed on demand from Apple's iTunes preview content delivery network when you tap play. Previews are not cached permanently on your device.
Mixgraph is not intended for users under 16 years of age. We do not knowingly collect personal information from children under 16.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date.
If you have questions about this Privacy Policy or your data, please contact us at:
Email: [email protected]
Company: NC Digital Limited (trading as Mixgraph)
Company No: 16413452
Registered Address: London, United Kingdom