Set craft

EPK

An EPK is an electronic press kit — a single page or file holding a DJ's bio, photos, mixes, links and contact details, sent to promoters and press instead of a scattered set of messages.

In practice

A promoter wants a mix, a photo and a line to paste — anything they have to ask for is friction.

Keep it to one page and one link. Two lines on what you play and where you have played, one recent mix that starts well rather than the one you are proudest of, a high-resolution photo somebody can crop, and the contact address you actually read. Add your socials and a booking rate only if you have one. Update the mix twice a year, because an EPK leading with something from three years ago says more about you than the text does. And name the file with your artist name — it will be forwarded.

One page

Total length

One recent mix

That starts well

Twice a year

How often to refresh it

Where these come from: Press-kit convention, not catalog figures. For what we can measure, see the bio, written for you.

Why it matters

It exists to make a booking decision easy. A promoter deciding between two DJs is looking for a mix they can listen to now, a photo they can use on the flyer and a line of text they can paste; anything they have to ask for is friction at the exact moment they were ready to say yes.

What sinks most of them is length. Three paragraphs about your journey is a page nobody finishes; a two-line description of what you play and where, with one mix and one usable photo, is the version that gets used.

Frequently asked

What should a DJ EPK include?+

A two-line bio, one recent mix, a usable high-resolution photo, your links and a contact address. One page, one link, nothing a promoter has to request.

How long should a DJ bio be?+

Two or three sentences for the version promoters paste, with a longer paragraph underneath if you want one. The short version is what actually gets used.

Do you need an EPK to get booked?+

Not formally, but you need the same things in one place. Most bookings still come from being present and reliable; the EPK is what makes saying yes take thirty seconds.

Related terms